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Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy BERNHARD CONDRAU wi's sött ZOÉ WALDENMEYER
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Richard Kühn; Urs Fuhrer Marketing – Analysis and strategy BERNHARD CONDRAU wi's sött ZOÉ WALDENMEYER wi's sött wenn alle gleichzeitig zu Besuch kämen it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic manual also in their English classes
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